Macropedia
10-Digit Long Code (10DLC)
A new type of long code that is designed for A2P messaging. 10DLC long codes are more reliable and deliverable than traditional long codes, and they offer a number of features that are not available with short codes.
2FA
Two-factor authentication. This is a security measure that requires users to enter two pieces of information to authenticate themselves, such as a password and a code sent via SMS. 2FA is often used to protect online accounts from unauthorized access.
A/B Testing
The process of testing two different versions of an SMS message to see which one performs better. A/B testing can be used to optimize SMS marketing campaigns and improve results.
A2P Compliance
The process of ensuring that A2P (application-to-person) SMS messages are compliant with all applicable laws and regulations. Businesses and organizations that send A2P SMS messages need to be aware of the specific regulations that apply to their industry and location.
A2P Sandbox
A testing environment that allows businesses to test their A2P SMS messages before sending them to real recipients. A2P sandboxes can help businesses to ensure that their messages are compliant with all applicable regulations and that they are delivered reliably and efficiently.
A2P
Application-to-Person. This refers to messages that are sent from an application to a person's mobile phone.
Alphanumeric Sender ID
A sender ID that can contain letters and numbers. Alphanumeric sender IDs are typically used by businesses and organizations that want to create a more personalized and memorable experience for their recipients.
Analytics
The process of collecting and analyzing data about SMS messages. Analytics can be used to track the performance of SMS campaigns, identify trends, and improve future campaigns.
API
An Application Programming Interface that allows for the integration of SMS messaging with other applications. APIs can be used to send and receive SMS messages, as well as to track the delivery and status of messages.
Binary Sender ID
A sender ID that can only contain numbers. Binary sender IDs are typically used by businesses and organizations that need to send a large number of SMS messages and want to keep their costs down.
Blacklist
A list of recipients who have opted-out of receiving SMS messages from a particular sender. Recipients who are on the blacklist will never receive messages from the sender, even if the sender is sending a single message.
Broadcast
A message that is sent to a large number of recipients at the same time. Broadcast messages are typically used for marketing and promotional purposes.
Bulk SMS
A type of SMS messaging that allows businesses to send messages to a large number of recipients at the same time. Bulk SMS is often used for marketing and promotional purposes.
Campaign Management
The process of planning, executing, and tracking SMS marketing campaigns. Campaign management software can help businesses to streamline their SMS marketing efforts and achieve better results.
Channel Attribution
The process of tracking the effectiveness of different SMS channels, such as short codes, long codes, and 10DLC. Channel attribution can help businesses to optimize their SMS marketing campaigns and improve results.
Channel prioritization
The process of assigning different levels of priority to different SMS channels, such as short codes, long codes, and 10DLC. Channel prioritization can help businesses to ensure that their most important messages are delivered reliably and efficiently.
Channel
A specific type of SMS message that is used for a particular purpose. For example, a marketing channel might be used to send promotional messages, while a customer service channel might be used to send support messages.
Click-through Rate (CTR)
The percentage of recipients who click on a link in an SMS message. CTR is another important metric for measuring the effectiveness of SMS marketing campaigns.
Compliance
The process of ensuring that SMS messages are compliant with all applicable laws and regulations. Businesses and organizations should take steps to ensure that their SMS messages are compliant with the law, as well as with the privacy and security of their recipients.
Congestion Control
The process of managing the flow of SMS messages to prevent overloading mobile networks. Congestion control is important for ensuring that SMS messages are delivered reliably and efficiently.
Content
The text, images, and other media that is included in an SMS message. Content is the most important part of an SMS message, as it is what will ultimately determine whether or not recipients read and interact with the message.
Conversion Rate
The percentage of recipients who take a desired action after receiving an SMS message. Conversion rate is the ultimate goal of SMS marketing campaigns.
Country Code
The two-digit code that is used to identify a country in the international telephone dialing system. Country codes are used in SMS messages to route messages to the correct destination.
CPaaS
Short for "Communication Platform as a Service." CPaaS is a cloud-based platform that allows businesses to build and deploy their own communication applications. CPaaScan be used to send SMS messages, as well as other types of communications, such as voice calls and video chat.
CSV File
A type of file that stores data in a tabular format. CSV files are often used to store lists of phone numbers for bulk SMS campaigns.
CTA
Call to action. This is a phrase or sentence that encourages recipients to take a specific action, such as clicking on a link, making a purchase, or signing up for a service. CTAs are an important part of SMS marketing campaigns.
CSV File
A type of file that stores data in a tabular format. CSV files are often used to store lists of phone numbers for bulk SMS campaigns.
CTIA Messaging Principles
A set of guidelines for the responsible use of SMS messaging. The CTIA Messaging Principles are designed to protect consumers from spam and ensure that SMS messages are delivered reliably and efficiently.
Custom Field
A field that can be added to an SMS message to store additional information, such as the recipient's name or order number. Custom fields can be used to personalize SMS messages and improve their effectiveness.
Custom Word
A word or phrase that can be used to trigger a specific action, such as sending a follow-up message or adding the recipient to a mailing list. Custom words can be used to automate SMS messaging and improve efficiency.
Customer journey
The process that a customer goes through when interacting with a business, from the initial contact to the final sale. SMS can be used to track and influence the customer journey, leading to improved customer satisfaction and loyalty.
Dedicated Number
A short code or long code that is owned by a single organization or business. Dedicated numbers are typically used for marketing and promotional purposes.
Dedicated Short Code
A short code that is owned by a single organization or business. Dedicated short codes are typically used for marketing and promotional purposes.
Delivery Report
A message that is sent back to the sender of an SMS message to confirm that the message was delivered to the recipient's mobile phone. Delivery reports are typically used for marketing and promotional messages to ensure that the messages are being delivered and read by recipients.
DLR
Delivery Receipt. This is a message that is sent back to the sender of an SMS message to confirm that the message was delivered to the recipient's mobile phone.
Domain
The name of a website or email address. The domain name is used to route messages to the correct destination.
Email to SMS
A service that allows businesses to send SMS messages from email addresses. Email to SMS services can be used to send SMS messages from existing marketing and customer service systems.
Engagement Rate
The percentage of recipients who interact with an SMS message in some way, such as by opening the message, clicking on a link, or replying to the message. Engagement rate is a measure of how well an SMS message is resonating with recipients.
Flash SMS
A type of SMS message that appears on the recipient's mobile phone screen as a notification, even if the phone is in silent mode. Flash SMS messages are typically used for urgent messages, such as weather alerts or emergency notifications.
Fraud
The use of SMS messages for fraudulent purposes, such as phishing or spamming. Businesses and organizations should take steps to protect themselves from SMS fraud.
GDPR
The General Data Protection Regulation (GDPR) is a European Union law that regulates the collection and use of personal data. Businesses that send SMS messages to EU residents must comply with the GDPR.
Geofencing
The use of GPS or cellular data to identify when a recipient enters or leaves a specific geographic area. Geofencing can be used to send targeted SMS messages to recipients based on their location.
Geotargeting
The process of sending SMS messages to recipients who are located in a specific geographic area. Geotargeting can help businesses to target their SMS messages more effectively and improve results.
HTTP
The Hypertext Transfer Protocol (HTTP) is the underlying protocol that is used to transfer data over the internet. HTTP is used to send SMS messages over the internet.
Integration
The process of connecting two or more systems or applications together. Integration can be used to automate SMS messaging and improve efficiency.
Invalid Number
A phone number that is not valid or in use. Invalid numbers can cause SMS messages to be rejected or delivered to the wrong recipient.
IP Address
A unique identifier that is assigned to every device that is connected to the internet. IP addresses are used to route messages to the correct destination.
Keyword Targeting
The process of sending SMS messages to recipients who have opted-in to receive messages containing a specific keyword. Keyword targeting can help businesses to target their SMS messages more effectively and improve results.
Keyword
A word or phrase that is used to trigger an SMS message. For example, a keyword might be used to start a conversation with a chatbot or to subscribe to a newsletter.
Latency
The time it takes for an SMS message to be delivered from the sender to the recipient. Latency can vary depending on the network and the distance between the sender and recipient.
Location-based
The process of sending SMS messages to recipients based on their location. Location-based SMS can be used to send targeted messages to people who are in a particular area, such as a shopping mall or a sporting event.
Long Code Messaging (LCM)
A service that allows businesses to send and receive SMS messages using long codes. Long codes are typically 10 digits long, and they are more expensive to use than short codes.
Long Code
A 10-digit phone number that can be used to send and receive SMS messages. Long codes are typically used by individuals to send and receive personal messages.
Machine-to-Machine (M2M)
The use of SMS messages to communicate between machines. M2M SMS is used in a variety of applications, such as tracking and monitoring devices, and controlling industrial equipment.
Message Recipient
The person or organization that is receiving an SMS message.
Message tagging
The process of adding metadata to SMS messages, such as the recipient's name, the message's purpose, and the campaign it is associated with. Message tagging can help businesses to track the effectiveness of their SMS marketing campaigns and improve results.
Message Waiting Indicator (MWI)
A feature that allows recipients to know when they have unread SMS messages. MWI is typically enabled by default on most mobile phones.
MMS
Multimedia Messaging Service (MMS) is a type of SMS message that can include images, videos, and other multimedia content. MMS messages are typically more expensive to send than SMS messages.
MO
Mobile Originated. This refers to a message that is sent from a mobile phone to a server.
MT
Mobile Terminated. This refers to a message that is sent from a server to a mobile phone.
Multipart Messages
A type of SMS message that can be split into multiple parts if it is too long to fit into a single message. Multipart messages are typically used for messages that contain a lot of text or multimedia content.
Narrowcasting
The process of sending SMS messages to a specific group of recipients. Narrowcasting is often used for marketing and promotional purposes, as it allows businesses to target their messages to specific demographics or interests.
OMS (Outlook Messaging Service)
A service that allows businesses to send and receive SMS messages through Microsoft Outlook. OMS is a good option for businesses that are already using Microsoft Outlook.
Open Rate
The percentage of recipients who open an SMS message. Open rate is an important metric for measuring the effectiveness of SMS marketing campaigns.
Opt-in
The process of giving consent to receive SMS messages from a particular sender. Businesses and organizations are required to obtain opt-in consent from recipients before sending them SMS messages.
Opt-out
The process of revoking consent to receive SMS messages from a particular sender. Recipients can opt-out of receiving SMS messages from a sender at any time.
OTP
One-Time Password. An OTP is a short code that is sent to a mobile phone to verify the identity of a user. OTPs are often used for two-factor authentication.
Over The Top (OTT)
A term used to describe communication services that are delivered over the internet, rather than through a traditional telecommunications network. OTT messaging services, such as WhatsApp and Facebook Messenger, are popular alternatives to SMS messaging.
P2P
Person-to-Person. This refers to messages that are sent from one person's mobile phone to another person's mobile phone.
Personalization
The process of tailoring an SMS message to the individual recipient. Personalization can be done by including the recipient's name in the message, or by using data about the recipient's interests or purchase history. Personalization can help to increase the effectiveness of SMS marketing campaigns.
Premium SMS
A type of SMS message that charges the recipient a fee to receive the message. Premium SMS messages are typically used for voting, contests, and other applications where the recipient is willing to pay to receive the message.
Program
A set of instructions that are used to automate a task. Programs can be used to send SMS messages, as well as other types of communications.
Reputation
The reputation of an SMS provider with mobile carriers. Reputation is important for ensuring that SMS messages are delivered and that recipients do not receive too many spam messages.
REST
Acronym for Representational State Transfer. REST is an architectural style for designing web services. REST APIs are often used to send SMS messages.
Rich Communication Services (RCS)
A next-generation messaging protocol that supports features such as read receipts, typing indicators, and file sharing. RCS is expected to eventually replace SMS as the standard messaging protocol.
Rich Media
SMS messages that can include images, videos, and other multimedia content. Rich media SMS can be used to create more engaging and interactive messages.
SDK
Software Development Kit. An SDK is a set of tools that developers can use to build applications. SDKs are often used to send SMS messages.
Segmentation
The process of dividing recipients into groups based on common characteristics, such as demographics, interests, or purchase history. Segmentation allows businesses to send more targeted and relevant SMS messages to their recipients.
Sender IDs
A unique identifier that is assigned to a sender of SMS messages. Sender IDs areused to identify the sender of an SMS message to the recipient.
Shared Numbers
A type of short code that can be used by multiple organizations or businesses. Shared numbers are typically used for non-marketing purposes, such as sending notifications or alerts.
Shared Short Code
A short code that is shared by multiple organizations or businesses. Shared short codes are typically used for non-marketing purposes, such as sending notifications or alerts.
Short Code Messaging (SNM)
A service that allows businesses to send and receive SMS messages using short codes. Short codes are typically 5 or 6 digits long, and they are easier to remember than long codes.
Short Code
A 5- or 6-digit number that is used to send and receive SMS messages. Short codes are typically used by businesses and organizations to send marketing messages and notifications.
Short Message Peer-to-Peer (SMPP)
A protocol that is used to send and receive SMS messages between two devices. SMPP is typically used by SMS gateway providers and mobile operators.
Short Message Service Center (SMSC)
A server that is used to store and forward SMS messages. SMSCs are typically operated by mobile operators.
Simple Send
A service that allows businesses to send SMS messages from their website or app. Simple Send is a good option for businesses that are looking for a simple and affordable way to send SMS messages.
SMS API
A software interface that allows developers to send and receive SMS messages through an application. SMS APIs are often used to integrate SMS messaging into other applications, such as chatbots, customer service platforms, and marketing automation software.
SMS Gateway
A server that is used to send and receive SMS messages. SMS gateways are typically used by businesses and organizations that need to send a large number of SMS messages.
SMS Hub
A platform that provides a variety of SMS messaging services, such as sending and receiving messages, tracking delivery, and managing blacklists. SMS hubs can be used by businesses and organizations of all sizes to manage their SMS messaging needs.
SMS Marketing
The use of SMS messages to promote products or services. SMS marketing can be a cost-effective way to reach a large number of people, and it can be used to generate leads, drive sales, and increase customer engagement.
SMS Merge
A service that allows businesses to merge SMS messages with other data, such as customer records or product information. SMS Merge is a good option for businesses that want to personalize their SMS messages and improve their effectiveness.
SMS Notifications
The use of SMS messages to notify recipients of important events, such as account changes, shipping updates, and appointment reminders. SMS notifications can be a convenient way to keep recipients informed, and they can help to improve customer satisfaction.
SMS
Short Message Service. This is the basic text messaging service that allows you to send and receive text messages between mobile phones.
SOAP
Acronym for Simple Object Access Protocol. SOAP is a protocol that is used to exchange messages between applications. SOAP APIs are often used to send SMS messages.
Spam
Unsolicited and unwanted SMS messages. Spam messages are typically sent to a large number of recipients, and they often contain misleading or fraudulent information.
SSL Certificate
A digital certificate that is used to secure communications between two systems. SSL certificates are often used to send SMS messages over the internet.
Supplier
A company that provides goods or services to another company. SMS suppliers provide businesses with the ability to send SMS messages.
TCPA
The Telephone Consumer Protection Act (TCPA) is a law that regulates telemarketing calls and text messages. Businesses that send SMS messages must comply with the TCPA.
Template
A pre-formatted SMS message that can be customized with specific information, such as the recipient's name or the latest news headline. Templates can save time and effort when sending SMS messages.
TFA
Two-factor authentication. TFA is a security measure that requires users to provide two pieces of information to authenticate themselves. TFA is often used for online banking and other sensitive applications.
TFLC
The Telephone Fraud and Related Activity Prevention Act (TFLCA) is a law that regulates the use of fraudulent telephone numbers. Businesses that send SMS messages must comply with the TFLCA.
Throttling
The process of limiting the number of SMS messages that can be sent from a single sender in a specific period of time. Throttling is used to prevent spam and ensure that SMS networks are not overloaded.
Transactional
A message that is sent in response to a specific action by the recipient. For example, a transactional message might be sent to confirm a purchase or to notify the recipient of a delivery.
Triggered messages
SMS messages that are sent in response to a specific event, such as a purchase, a website visit, or a customer support ticket. Triggered messages can help businesses to stay connected with their customers and provide them with timely and relevant information.
Two Way SMS
A type of SMS messaging that allows for communication between two parties. Two way SMS is typically more expensive than one-way SMS, but it offers a number of advantages, such as the ability to send and receive replies.
Unicode
A character encoding standard that allows for the representation of text in any language. SMS messages are typically encoded in Unicode, which allows them to be sent to and received by mobile phones in different countries.
Universal Profile (UP)
A standard that defines the format and content of SMS messages. UP is used to ensure that SMS messages are compatible with different mobile devices and networks.
USSD
Unstructured Supplementary Service Data. This is a protocol that allows for two-way communication between a mobile phone and a network. USSD is typically used for interactive menus and surveys.
Virtual Number
A phone number that is not associated with a physical device. Virtual numbers can be used to send and receive SMS messages from anywhere in the world.
VPN
Virtual Private Network. A VPN is a secure connection between two devices over the internet. VPNs can be used to protect SMS messages from unauthorized access.
WAP Push
A technology that allows for the delivery of content to a mobile phone over a wireless network. WAP Push can be used to deliver SMS messages, as well as other types of content, such as news, weather, and stock quotes.
Whitelist
A list of recipients who have opted-in to receive SMS messages from a particular sender. Recipients who are on the whitelist will always receive messages from the sender, even if the sender is sending a large number of messages.